Social media is a vast source of content. The majority of it is copying other people and pushing down the same stuff. There is one approach to differentiate your material from the competition, though. The narrative method ensures that your brand will stick to the thoughts of your target audience. If you want to grow your social media channels, SocialWick can help you to grow.
One of the most engaging ways to communicate ideas and information is through stories. Make people attentive listeners with your stories if you want to be a true storyteller. This can convert internet audiences into fervent fans if used on social media.
We’ll discuss specifically social media storytelling and how to use it in this blog.
Using Digital Storytelling in Social Media
Here are five methods to start utilizing digital storytelling on social media right away.
1. Show the human side of your brand
People, not companies, are what people connect with. Show the human side of your brand to engage your audience. To build a personal brand that connects with your audience, it’s critical that your brand tell a narrative. You can share:
- how you’re acting
- what you are discovering
- a peek behind the curtain
2. Tell the Brand’s History
People believe in the narratives behind brands, not the actual products themselves. Employ social media to tell the same story about your brand as you do with your website and blog. Reiterate your brand’s message and the principles you uphold.
Use social media to publish content that fits your brand’s theme, for instance, if you own an organic grocery shop like Whole Foods, which is well known for emphasizing natural items & general health. Whole Foods actually does this frequently on Twitter by disseminating useful advice, links to whole foods recipes, etc.
3. Integrate updates with narrative
The act of telling a tale itself is one of the best ways to do it. By converting your Facebook status updates into brief blog entries, you may accomplish this. But other platforms are also helpful for digital storytelling than Facebook.
Even the 140-character limit on Twitter can be a great tool for telling stories. Working within a character count actually promotes creativity. Even purely photographic Instagram may be utilized to convey a narrative.
4. Share Consecutive Posts to Tell a Broader Story
If you want to tell a good story on social media, it’s important to think about the order of events. When you share consecutive posts, you can create a more cohesive narrative and give your audience a more complete picture of what happened.
For example, if you’re sharing about a new product or service that you just launched, post about it in sequence. Let your audience know what went into creating it and why it was so important for you to offer this product or service.
5. Incorporate story elements into posts
Even though the idea of “narrative” is so fundamental, it can be challenging to explain and comprehend.
Therefore, if telling stories seems difficult, concentrate on their fundamental components and make an effort to include them in your work. Here are some to think about:
Characters with Relatable Qualities: Part of the reason you want to convey a personal aspect of your company is that it humanizes you.
There are likable individuals with personalities and interests in every successful novel. By allowing your audience inside, you can give your brand that kind of personality.
Similarly, using everyday characters in your stories—office workers, company mascots, etc. is a terrific method to develop interesting characters for your audience.
Stories with a Beginning, Middle, and End: Pacing, or what happens first, then what happens, then what happens, is one of the most fundamental elements of a successful story. Start, middle, and finish. If you can, use this kind of narrative arc.
The importance of story telling in social media is a key element for any business to be successful in the market. People join social networks and consume them because they want to be engaged through content. A story told digitally can generate a sense of community and build long-lasting relationships with your customers, based on their common interests or background.